"No born londoner now says 'bloody', unless he is a man of some education. The word has, in fact, moved up the social scale and ceased to be a swear word for the purposes of the working classes. The current London adjective, now tacked onto every noun is 'fucking'. No doubt in time 'fucking', like 'bloody', will find its way into the drawing-room and be replaced by some other word"

Down and out in Paris and London, George Orwell.